Although search engine optimization gives the best results over the long term, it is often necessary to attract visitors as soon as possible.
Advertising on the Internet, especially text ads advertising in search engines (sponsored links), can achieve excellent results both in quantity and quality with low budgets. Indeed, search engine users (most of us), in their efforts to find new information, are more receptive to a targeted advertising message than users browsing entertainment sites or reading news that will hold their attention.
In the small market that represents French speaking western Switzerland, Google Ads (Adwords) is currently the best search engine advertising network. Indeed, Google is still the favorite search engine in Switzerland.
We help you implement a comprehensive campaign in Google Ads, Microsoft Bing or in social networks like Linkedin or Facebook in compliance with the New Swiss Federal Act on Data Protection (nFADP):
- Research and definition of keywords targeted to your business
- Creation and configuration of your Google Ads account
- Writing targeted and catchy advertising copy
- Ads groups creation and configuration of an optimal ad auction
- Installation of Google Analytics 4 on your website for measuring results
- Installation of a cookies consent banner
- Design and customization of landing pages in order to improve conversion rates
- Design of custom graphics
- Design of Google Looker Studio dashboard for monitoring ad campaigns on the web and by email
- Ads performances monitoring and keywords optimization
- Ads are converted to newer formats
- Ads and keywords are translated
- Comparison with competitors
- Coordination with Google advisers
- Training to enable you to manage the campaign by yourself
Our experience ranges from political campaigns to services or e-commerce promotional campaigns.
